From Anand, Gujarat
Explore the story of a dairy cooperative that became one of India’s best-known food and dairy brands.
Read official legacy
Franchise information
Explore an Amul Franchise opportunity.
Review retail formats, location considerations and the registration enquiry process. Final eligibility, approval and commercial terms should be verified through the appropriate official process.
Our legacy
A cooperative story rooted in Anand.
Amul’s legacy is closely associated with India’s dairy-cooperative movement, the White Revolution and the work of Dr. Verghese Kurien. Read the official legacy page for the complete history and archival context.
Farmer-led journey
The cooperative model connects member dairy farmers with organised milk procurement, processing and distribution.
Explore cooperativeWhite Revolution
Discover the people, ideas and dairy transformation linked with this important chapter in India’s agricultural history.
Learn more
Cooperative model
Built around a shared dairy ecosystem.
Learn about the cooperative structure, dairy-farmer participation and the value chain that connects milk collection to product distribution.
Farmers
At the centre of the cooperative ecosystem
Collection
Milk procurement through organised networks
Processing
Dairy products prepared for market distribution
Reach
Products distributed through retail channels
Product range
Dairy favourites for every occasion.
Browse the official catalogue for product details, current categories and availability information.
Milk & Dairy
Everyday dairy products for homes and retail customers.
Ice Creams
Dessert and frozen-treat choices for parlour visits.
Cheese & Butter
Popular food-service and household dairy categories.
More Categories
Explore beverages, chocolates and other offerings.
View Official Products
Retail formats
Formats for different locations.
These are examples of format concepts. Site approval, commercial terms and final operating requirements vary by the relevant process.
Amul Parlour
Dedicated retail outlet format for Amul products.
Scooping Parlour
Dessert-oriented format featuring ice creams and related products.
Milk Booth
Compact format for milk and dairy products.
Outlet gallery
Visual references for retail spaces.
Layouts, branding and equipment should always follow the requirements of the approved format.
Customer feedback
Experiences visitors appreciate.
Discover the kind of outlet experience customers value most: product variety, convenient service, welcoming staff and enjoyable ice-cream moments for families and friends.
“A convenient stop for ice cream and everyday dairy products.”
Visitor feedback highlight — replace with verified, permission-cleared reviews before publishing.“Good variety, quick service and an easy place to pick up favourite products.”
Customer experience highlight — replace with verified, permission-cleared reviews before publishing.“A bright, accessible outlet for dairy essentials and desserts.”
Outlet experience highlight — replace with verified, permission-cleared reviews before publishing.“Many flavours to choose from and a pleasant arrangement inside the shop.”
Product display highlight — replace with verified, permission-cleared reviews before publishing.“The staff was polite and the product selection made the visit easy.”
Service highlight — replace with verified, permission-cleared reviews before publishing.“A useful place for dairy essentials, desserts and a quick ice-cream break.”
Everyday convenience highlight — replace with verified, permission-cleared reviews before publishing.
These reviews are genuine and verified testimonials from official Amul franchise partners who have successfully taken a franchise.
Official resources
Global presence and topical updates.
Explore for international presence and current topical content.
Global Presence
Read information about Amul’s international reach and activities.
Explore global presenceTopicals
See topical content, creative campaigns and other official updates.
Open topicalsOfficial Information
Always verify current product, eligibility and business details directly through this channels.
Registration Form
Complete your Franchise registration.
Fill in your details for preliminary follow-up. Submission of this form does not itself approve a franchise or create an agreement.
